Design is to achieve something, to fulfil a purpose; a compelling description of progression. For us, it is also a tool that creates real value, deciphers a chosen business position and distinguishes a product or service on the market. The ultimate vessel to ensure differentiation; and in the end, develop brand love through carefully planned work, tone-setting expressions and strict coherence. Based on a well-articulated business strategy, it is also a guarantee of success. For ADC, design is always strongly associated with innovation. A force that constantly fights against degeneration and indifference. A redeeming factor.