Since its establishment in 1901, Indiska has embodied a unique blend of cultural synthesis, uniting the mystical allure of the East with the refined sophistication of Scandinavian design. Transitioning with core values of inspiration, sustainability, and cultural fusion, the brand's new identity features a handcrafted wordmark, redesigned crest, and iconic elephant symbol. This modern transformation blends tradition with minimalism for a sophisticated brand evolution.

At the heart of Indiska's revitalized identity lies a homage to its cherished motifs. The elephant, symbolizing serene divinity and a tribute to the brand's storied past, has been reimagined with artful precision. Whether standing alone in graceful solitude or adorning the logotype, the elephant serves as an emblem of the brand's grace and charm. The refined logotype is the product of an explorative geometric odyssey. By granting the elephant the spotlight, the typography is liberated from complexity, embodying a more assertive and self-assured character. Indiska's shift to a modern bohemian style marks a move from outdated to chic. This change, backed by the updated identity, reflects a focus on authenticity, global aesthetics, and contemporary design.

The new brand concept, "contemporary bohemian," blends boho's spirit, color palette, and patterns with modern elegance and functionality. This fusion allows individuals to showcase their uniqueness and global perspective while emphasizing sustainability and mindfulness in their brand interactions. In this context, Indiska has not only refreshed its visual identity but has repositioned itself in the market, emerging as a guide for discerning, modern consumers who value both heritage and innovation.