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Stockholm | New York | Zürich

Stockholm | New York | Zürich

Out In Climate

– Unifying Queer Voices for a Resilient and Equitable Planet

New York, NY, USA

Brand Identity
Digital Design

ADC collaborated with Out In Climate, a New York City-based nonprofit co-founded by Adrian Silver, to forge a visual identity that authentically captures its mission. This strategic partnership aimed to embody Out In Climate's distinctive goal: cultivating a vibrant community for LGBTQ+ professionals within the climate sector. The objective was to craft a brand identity that not only encapsulated their welcoming and forward-thinking ethos but also resonated deeply with their vision for a sustainable and equitable future.

The design concept, "Advocates of a Diverse Community," captures the core principles of unity and collective impact. Centered around keywords like Synergy, Dialogue, and Empowerment, the concept highlights the importance of amplifying marginalized voices in the environmental movement. This vision inspired a design that is both sophisticated and approachable, fostering collaboration and equity to advance sustainability.

At the heart of the project is an innovative symbol that goes beyond a simple logo — it tells a story. The design combines the initials O, I, and C into a stylized, gender-neutral figure with open arms, symbolizing equality, openness, and a warm welcome. The symbol is paired with a custom-lettered wordmark, creating a cohesive and instantly recognizable brand signature. The color palette, inspired by the LGBTQ+ rainbow, takes a softer, modern approach, bringing the brand to life with meaning and energy. The brand’s typeface, designed by Tal Leming at Type Supply, is a geometric sans serif that balances functionality with warmth. Its clean, geometric shapes are softened by subtle humanist details, making it both professional and personable. Generously provided by the designer for this cause, the typeface perfectly aligns with Out In Climate’s message: inclusive, forward-thinking, and accessible.

Through this collaborative design, ADC crafted an identity that not only resonates visually but also amplifies Out In Climate's impact, fostering deeper connections with allies and individuals who share their vision for a sustainable and equitable future.

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