Founded on the principles of innovative urban development, Spacecraft has established itself as a cutting-edge real estate developer in Charlotte, North Carolina. Their mission goes beyond constructing mere buildings—they are in the business of pioneering walkable communities that embody the essence of a thriving, modern lifestyle.By integrating spacious, light-infused residential spaces with the vibrant and social tapestry of local commerce, Spacecraft's developments are not just structures but catalysts for a bustling city life.

Recognizing the need for a brand identity that mirrors their ethos, "Built for Life," Spacecraft engaged with ADC, to orchestrate a comprehensive rebranding. The collaboration was driven by well-defined objectives: to develop a strong brand strategy that seamlessly aligns with the updated positioning, appealing to those who cherish urban life. Creating a comprehensive brand identity was key to convey Spacecraft's core mission of "Building walkable neighborhoods for city lovers." Additionally, designing a logo that embodies Spacecraft's value proposition, symbolizing a commitment to dynamic communities and innovation in urban living. The wordmark features a bold and clear design, complemented by the "the walkadoodle" symbol, representing the meandering paths of pedestrians exploring neighborhoods and signifying innovation with an uplifting twist.