The rise of electric vehicles has resulted in a significant surge in the demand for reliable and accessible charging infrastructure. CarCharge, a key player in this transformation, specializes in setting up high-quality charging stations for individuals, real estate developers, businesses, and property owners. By acquiring premium charging equipment and installation materials from reputable suppliers,

CarCharge ensures that users not only experience functionality but also the joy of a gratifying service. ADC was assigned the task of creating a comprehensive brand identity for CarCharge that embodies innovation, sustainability, and customer satisfaction. The branding challenge included developing a visual and verbal identity that resonates with the brand's dynamic energy and the fluidity of electric power. The logo acts as a representation of both function and happiness – a charging cable seamlessly transitions into a smiling face, capturing the seamless service and positive impact of CarCharge on the environment and its clientele.

The image concept strikes a balance between nature's calmness and the energy of technology, showcasing the harmony between progress and environmental responsibility. CarCharge's color palette merges various shades of grey with an "Electric" gradient, symbolizing innovation, energy, and forward-thinking. Reflecting the brand's values of professionalism and modernity, Neue Haas Grotesk was chosen as the brand typeface – a decision that mirrors CarCharge's commitment to clarity, functionality, and design sophistication, ensuring that text is conveyed with the precision and effectiveness guaranteed by CarCharge's services. CarCharge's online presence is meticulously designed for user engagement and brand uniformity.

ADC developed a user-friendly website with straightforward navigation, reflecting the simplicity of CarCharge's services. This platform not only presents the brand but also acts as an educational center for consumers interested in electric vehicle charging.