Uondas
– Redefining Luxury Swimwear
Zürich, Switzerland
Brand Identity
Product Branding
Uondas is a luxury swimwear brand inspired by Switzerland's awe-inspiring landscapes and rich craftsmanship traditions. The name "Uondas," meaning "waves" in Rumantsch, captures the essence of water, symbolizing well-being and movement. Drawing from water's journey from mountains to lakes, the brand offers luxury products that seamlessly fuse style, quality, comfort, and environmental awareness.
The collaboration between Uondas and ADC produced a comprehensive and authentic brand experience, including a full set of brand assets, product branding, and strategy, demonstrating our expertise in elevating luxury brands. The result beautifully reflects the ethos of Uondas — a blend of style, sustainability, and timeless elegance.
Key elements feature the iconic wave symbol, inspired by the golden ratio and Fibonacci spiral, representing water's eternal movement and symbolizing life and resilience. The distinctive and straightforward wordmark exudes refinement and ensures impact. The unique brand imagery captures beauty and luxury, while the simplified color palette reflects water's serene and invigorating hues, complemented by tones inspired by Swiss nature.
ADC played a crucial role in crafting the sophisticated look of the Uondas brand, resonating with spiritual seekers and wellness enthusiasts. This partnership has positioned Uondas as a standout in the luxury swimwear market, reflecting artistry and environmental consciousness in every detail.




























