Harmony is an innovative open blockchain platform, featuring data sharding and fast finality. It enables social games and community AI to leverage on chain tokens for micropayments, utilize smart contracts for accurate market pricing, and employ zero-knowledge proofs for safeguarding data privacy.

The redesigned logo reflects the cutting-edge nature and framework of blockchain technology. It includes vertical dashes that signify Interoperability and a horizontal bar for Cross Chains, culminating in the formation of the letter 'H' for Harmony. Additionally, the Harmony 'One Wallet' app symbol features a clever adaptation of the masterbrand logo, angled at precisely 90 degrees to denote the number '1'.

The inspiration for the identity and logo design is rooted in popular culture, specifically drawing from the iconic arcade games of the 70s and 80s. This inspiration is complemented by Martin Nicolausson’s imaginative illustrations, which captures the platform's capabilities, strengths, and offerings to users. The design pays homage to the journey from the simple pixels of early video games to today's advanced blockchain networks, celebrating the technological evolution.

The rejuvenated brand identity is supported by a distinctive 'Dark Mode' color scheme, providing a sleek, contemporary backdrop, enriched with various shades of gray to create depth and trust. This primary palette is enlivened by the accent 'Crypto Green', a symbol of growth and dynamism – a hue that reimagines the traditional color of physical currency, infusing it with a futuristic flair and serving as an engaging call-to-action.

Overall, the new brand identity seamlessly blends design, technology, and strategic vision into a harmonious whole. It positions the company as a pioneer in blockchain innovation, while also clearly conveying its core values and offerings to a global audience.